AXOR Shares Insights Round toilet individualization
The toilet has ceased to be an area solely devoted to operate; it’s step by step turning into a spot to precise one’s needs, needs and tastes as a distinctly non-public house. A ‘toilet with character’ was AXOR‘s temporary when it got here to modelling three unique conceptual areas for well-being, the place every atmosphere portrays and expresses the person artwork of distinction. Together with an 80s-inspired daring design, a relaxing sea-side venture in Lisbon, in addition to Cape City’s earthen tones and heat, the completely different aesthetics communicate volumes of the range in personalization that an intimate house can purchase.
‘A spot to encourage creativity’ developed with the AXOR Citterio E assortment
all photographs courtesy of AXOR
‘Our merchandise are designed by personalities and for personalities’
Based in 1993 with the mission of bringing character into the lavatory, AXOR is specifically positioned to facilitate the dialog of ‘Distinctive’, which is deeply rooted within the model’s personal method to design, collaboration, and innovation. For greater than 25 years, the corporate has collaborated with world-renowned designers to form water-related areas that specific the distinctive personalities of its customers.
‘Our merchandise are designed by personalities and for personalities. That is mirrored within the AXOR product portfolio, which stands aside with its huge number of kinds. AXOR amplifies the probabilities for private expression with AXOR FinishPlus, an array of unique colours, and takes individualization to the acute with AXOR Signature, the final word in bespoke providers,’ says Anke Sohn, Head of World Model Advertising AXOR.
‘A spot to create one’s picture’ with 80s-inspired toilet aesthetics
AXOR’s ‘distinctive’ marketing campaign touches on intimate luxurious
AXOR ‘Distinctive’ shares among the most essential insights and views surrounding the
individualization of personal residing areas. With globalization advancing and a way of sameness by way of standardized merchandise and one-size-fits-all options, individuals all over the place search extra private expressions of luxurious, model and well-being. With this in thoughts, AXOR rises the demand of customers to expertise areas and objects that mirror one’s personal character. Notably, loos are of explicit significance because the merchandise individuals work together with and contact outline the intimate act of self-care.
‘How can architects and inside designers higher perceive their shoppers’ private evolving needs, growing distinctive and sustainable long-term options that give that means and satisfaction for years to return? And the way can their shoppers get to areas designed for his or her very particular person wants?’ asks Anke Sohn.
AXOR Starck taps and AXOR Starck Nature Bathe specific particular person authenticity in ‘A spot to be oneself’
With atmosphere ‘A spot to create one’s picture’, the Singapore-situated toilet celebrates the interaction of sunshine and supplies, from darkish stone to slatted wooden to formed glass. The massive round mirror, broad washbasin and free-standing bathtub evoke a character that’s daring, genuine and decisive – distinctive attributes that discover a pure reflection within the AXOR Edge taps on the washbasin and bathtub. With its diamond-cut surfaces, completed right here in Polished Gold Optic, the gathering epitomizes particular person model. The AXOR ShowerHeaven and AXOR Common Rectangular Equipment contribute to the aesthetic with clear, rectilinear varieties.