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CHARLESTOWNE HOTELS EXPERIENCES EXPONENTIAL GROWTH IN 2021, INCREASES PORTFOLIO BY 20% AND CONTINUES TO ACHIEVE ABOVE-AVERAGE REVPAR GROWTH

Highlights of administration firm’s fortieth anniversary yr embody 10 new lodges, rising F&B division, 17 strategic company new hires and growth of in-house artistic staff

CHARLESTON, S.C., Jan. 19, 2022 /PRNewswire/ — Charlestowne Resorts, a number one hospitality administration firm identified for its custom-made, owner-centric method to administration, closes out 2021 with vital additions to its rising portfolio and enhancements to its company infrastructure.

Charlestowne Hotels

Charlestowne Resorts

The administration firm has constantly achieved above-average RevPAR development throughout its properties and 2021 proved to be no exception. By means of November 2021, Charlestowne noticed a 90% RevPAR improve yr over yr and an 11% improve in comparison with pre-pandemic ranges in 2019.

“After the pandemic sparked an industry-wide evolution, our staff used 2021 as a time to push ourselves creatively and broaden our sturdy suite of administration capabilities, ” says Kyle Hughey, Chief Government Officer at Charlestowne Resorts. “We doubled down on our dedication to hiring, retaining, and selling prime expertise, bringing collectively among the most entrepreneurial minds within the {industry} at this time. By means of these efforts, we have been in a position to present our companions with an unmatched stage of administration experience throughout a number of specialties, enabling us to rapidly develop and develop profitable impartial manufacturers in new markets and broaden our meals and beverage division.

HOTEL OPENINGS AND DEVELOPMENT
Up to now yr alone, Charlestowne Resorts grew its portfolio by 20%, growing or taking on administration of 10 new properties. The corporate’s nationwide footprint now extends throughout half the nation, with a group of fifty+ lodges in 25 states.

Notable grand openings embody the historic Lodge Morgan in Morgantown, West Virginia (the corporate’s tenth opening in a collegiate market and eighth adaptive reuse undertaking), soft-branded property The Origin Westminster in Westminster, Colorado, and newly-launched way of life impartial lodge, The Loutrel in Charleston, South Carolina. The yr additionally marked Charlestowne’s vital entrance into one of many nation’s largest hospitality markets with the full-management takeover of 4 boutique lodges in Chicago, together with an upcoming complete model refresh for The Ivy Lodge, a luxurious property situated within the metropolis’s premier business district, the Magnificent Mile.

FOOD AND BEVERAGE
Charlestowne Resorts emerged as a pacesetter within the meals and beverage area with the debut of 5 new ideas in 2021 and 5 meals and beverage takeovers in areas starting from Waterville, Maine, to Westminster, Colorado. The corporate’s devoted meals and beverage staff, which leads all entrance and back-of-house operations for each restaurant it manages, thoughtfully approached every undertaking with a objective to fill gaps available in the market and additional help native financial growth. Charlestowne’s new idea openings have been met with native acclaim: Entrance & Fundamental on the Lockwood Lodge (Waterville, ME) is the town’s highest-rated restaurant on Yelp, espresso and cocktail bar Anvil + Ax on the Lodge Morgan (Morgantown, WV) maintains a five-star ranking on each Yelp and Fb, and Satan’s Kitchen at Lodge Maverick (Grand Junction, CO) is the town’s primary beneficial restaurant on Yelp and a Charlestowne Resorts portfolio chief in each income and profitability. The corporate’s meals and beverage shops additionally achieved nationwide recognition by extremely revered {industry} accolades. As an example, The Bar at The Spectator Lodge was voted one of many prime three “Greatest Lodge Bars” within the U.S. within the 2021 USA Right this moment 10Best Readers’ Selection Awards.

In 2022, Charlestowne will additional solidify its status as a revered meals and beverage operator because it takes on growth of 10 new culinary shops. Idea ideation, programming, and branding for eight of those tasks will probably be accomplished fully in-house by the Charlestowne staff.

STRATEGIC HIRES
The accomplishments of 2021 have been made doable by the laborious work of your complete Charlestowne Resorts staff, and the addition of 17 strategic company hires and govt appointments made all year long. Matt Barba, an integral member of the Charlestowne Resorts household for greater than a decade, returned to the company staff this yr as Chief Working Officer (earlier roles included normal supervisor on the Deer Path Inn and regional director of operations for Charlestowne Resorts). He now leads the operational technique of all property administration departments for Charlestowne’s rapidly increasing portfolio, together with meals and beverage.

Charlestowne additionally strengthened its totally built-in strategic advertising division, a specialised service not sometimes provided by third-party administration firms, which handles lodge model idea growth and promotional efforts designed to drive income and enhance visitor loyalty. The rising division doubled its artistic staff and employed 5 new company advertising members to additional help branding growth tasks and digital advertising efforts, together with strategic planning, undertaking administration, print and digital media growth, paid media administration, CRM & e mail deployment, analytics & reporting, and a collection of artistic companies (graphic design, manufacturing/success, images/videography).

To help company infrastructure throughout the operations, meals and beverage and recruitment area, Charlestowne additionally welcomed a brand new company visitor companies supervisor, meals and beverage help supervisor and company recruiter to its staff.

“We have spent a yr evolving our worker greatest practices at each the company and property ranges, making considerate hiring selections that may profit our properties’ individualized objectives and development,” says Matt Barba, Chief Working Officer at Charlestowne Resorts. “We’re excited to maintain the momentum getting into 2022, as we’ll proceed to recruit the {industry}’s main artistic minds who will take our in-house capabilities and on-site programming and companies to the following stage – making Charlestowne Resorts probably the most dynamic firms to work for proper now.”

LOOKING AHEAD
“Our staff is totally outfitted to execute and exceed expectations for the quite a few tasks we’ve got within the pipeline, together with seven lodge growth offers and practically a dozen meals and beverage openings in food-centric cities like Austin and Charleston – with our very first standalone bar and restaurant idea opening subsequent summer time,” says Matt Barba, Chief Working Officer, at Charlestowne Resorts. “As we stay up for 2022, we’re desperate to make extra strategic growth strikes into major markets whereas increasing our presence in distant locations corresponding to Wyoming, Montana and Utah. Whether or not we’re debuting a revenue-driving in a single day package deal, conceptualizing a localized restaurant menu, or streamlining operational greatest practices to raise visitor service requirements, our staff is shifting full steam forward to place our companions on the map.”

For extra details about Charlestowne Resorts and their progressive method to administration, go to CharlestowneHotels.com.

About Charlestowne Resorts
Impartial lodge administration has been a cornerstone of Charlestowne Resorts’ enterprise for greater than 40 years. Ranked one of many {industry}’s prime administration firms (Lodging, HOTELS), Charlestowne makes a speciality of way of life, adaptive reuse, collegiate, branded and soft-branded and apartment properties spanning a spread of markets together with city metropolis facilities, secondary cities and resort locations. The corporate, which at present manages a portfolio of fifty+ lodges, additionally features a rising meals and beverage division with greater than 4 dozen meals and beverage shops, starting from espresso outlets and delis to rooftop bars and full-service eating places. Charlestowne manages among the nation’s most award-winning properties, lots of which repeatedly prime the “greatest lodges” lists by Journey + Leisure, Conde Nast Traveler, USA Right this moment and TripAdvisor. To realize this, Charlestowne treats every property like its personal model, working with house owners and on-site groups to develop income optimization, operation programs, artistic programming and strategic advertising synergies that elevate the property’s distinctive story and improve the visitor expertise. In consequence, Charlestowne properties constantly obtain above-average RevPAR development. For extra data go to CharlestowneHotels.com.

Contact:
Casey Galasso
[email protected]

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SOURCE Charlestowne Resorts

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