Grove Co. Launches New Restricted-Version Assortment with Inside Designer Jeremiah Brent

SAN FRANCISCO–(BUSINESS WIRE)–Grove Co., the flagship dwelling care model from main sustainable shopper merchandise firm and Licensed B Corp, Grove Collaborative, broadcasts the launch of its new limited-edition Grove Co. x Jeremiah Brent assortment. Following the success of the primary collaboration in 2020, Grove Co. and Jeremiah Brent have come collectively once more to debut a sustainable assortment of dwelling care merchandise impressed by the inside designer’s own residence and household life, and celebrates the ‘Artwork of Ceremony.’

The artfully curated limited-edition assortment contains a vary of hand and dish soaps, dispensers, candles and residential equipment, meant to be woven into on a regular basis routines and remodel even the only moments in your house into rituals of self-reflection and restoration.

“I’m thrilled to be launching one other lovely and sustainable assortment of dwelling care merchandise with Grove Co.,” mentioned Jeremiah Brent. “For this 12 months’s assortment, I needed to create a line of merchandise and residential equipment rooted within the Artwork of Ceremony. Each piece is tied to the chance and hope that you just’ll create your personal ceremony in your house, whereas making it simple to stay a extra eco-conscious life. The tactile textures, lush scents, and serene colours of this assortment are excellent for any dwelling and create a contemporary simplicity and reset after the indulgence of the vacations.”

The gathering options purposeful supplies equivalent to marble and natural cotton, in addition to 100% pure fragrances and clear burning soy wax. In step with Grove Collaborative’s dedication to maneuver Past Plastic™ by 2025, the gathering can also be freed from single-use plastic.

“Working intently with Jeremiah to craft the idea and design of those merchandise has been such a pleasure, and we’ve got been capable of create one thing actually particular that’s central to each of our missions and rooted in sustainability,” mentioned Luana Bumachar, VP of Owned Manufacturers + Innovation at Grove Collaborative. “This assortment combines elevated designs, top quality and efficiency to create merchandise which might be higher for our shoppers and the planet. We’re so excited to convey this assortment to life as we enter the New Yr.”

The gathering contains 13 merchandise starting from $5.95 to $19.95. The signature scents unique to the gathering are Himalayan Sea Salt and Sage, and Eucalyptus and Cypress.

The Grove Co. x Jeremiah Brent Artwork of Ceremony Restricted-Version Assortment is obtainable for buy completely on

  • Hand Cleaning soap: Cleans and softens pores and skin utilizing 100% pure perfume, $5.95.
  • Dish Cleaning soap: Grease-cutting system works in seconds on 1000+ dishes utilizing 100% pure perfume, $6.95.
  • Hand & Dish Cleaning soap Bar: Plastic-free, high-sudsing bar cleaning soap that degreases dishes, cleans and moisturizes arms, $5.95.
  • Candles: Clear-burning soy wax candle that burns for 55 hours, $19.95.
  • Incense: One in every of Jeremiah’s favorites from the gathering – a relaxing Himalayan Sea Salt & Sage incense, $9.95
  • Nested Marble Tray: Minimalist decor improve, $19.95.
  • Natural Waffle Towel: Customized-designed waffle-texture towel created from 100% GOTS-certified natural cotton, $7.95.

About Grove Collaborative:

Launched in 2016 as a Licensed B Corp, Grove Collaborative is reworking shopper merchandise right into a optimistic pressure for human and environmental good. Grove creates and curates high-performing, planet-first merchandise throughout family cleansing, private care, laundry, clear magnificence, and pet, serving hundreds of thousands of households throughout the U.S. With a versatile month-to-month supply mannequin and entry to educated Grove Guides, Grove makes it simple for individuals to construct sustainable routines. Each merchandise Grove gives, from each manufacturers they craft — like their flagship model Grove Co., plastic-free, vegan private care line Peach not Plastic, and clear skincare model Superbloom — and from distinctive third-party manufacturers, has been completely vetted in opposition to strict requirements for clear substances, efficacy, sustainability, cruelty-free formulation, and moral provide chain practices. Grove Collaborative, a public profit company, is on a mission to maneuver Past Plastic and lately entered bodily retail for the primary time at Goal shops nationwide. Grove is the primary plastic impartial retailer on this planet and is dedicated to being 100% plastic-free by 2025. For extra info, go to

On December 8, 2021, Grove and Virgin Group Acquisition Corp. II (“VGII”) (NYSE: VGII), a publicly traded particular function acquisition firm (SPAC) sponsored by Virgin Group, entered right into a definitive enterprise mixture settlement that can lead to Grove changing into a public firm. Upon closing of the transaction, the mixed firm will proceed to function beneath the Grove title and will probably be listed on the NYSE beneath the brand new “GROV” ticker image.

About Jeremiah Brent:

Jeremiah’s love of artistry and interiors first cultivated with furnishings design. Increasing upon his technical expertise, he parlayed his love of artistry and style into decor, rapidly gaining notoriety within the inside design world. After founding his design agency in 2011, Jeremiah has remodeled numerous houses, eating places, and public areas throughout coasts. His “no guidelines” method to California Fashionable fashion is impressed by the pure great thing about his dwelling state and travels to the far reaches of the globe. Jeremiah curates his purchasers’ houses to replicate these journeys and demonstrates that profitable inside design is, above all else, a private reflection of 1’s previous, current and future. Featured in publications equivalent to Architectural Digest, Elle Décor, Domino and Harper’s Bazaar, his work exhibits the easy depth, fearlessness, and creativity behind his designs. With a eager eye for fashion and craftsmanship, Jeremiah has established himself as each a tastemaker and influencer frequently inspiring these round him by means of varied partnerships, tv sequence, and branded collaborations. Alongside his husband and fellow inside designer, Nate Berkus, he launched tv present “Nate & Jeremiah By Design” on TLC community which ran for 3 seasons. Brent was lately seen within the Netflix sequence “Say I Do” from the chief producers of “Queer Eye” in addition to HGTV’s “Rock the Block.” Jeremiah returned to tv with Nate on HGTV’s “The Nate & Jeremiah Dwelling Venture.” Jeremiah at the moment resides in New York along with his husband Nate and their two kids, Poppy and Oskar.

Further Info and The place to Discover It

In reference to the proposed enterprise mixture, VGII intends to file with the SEC a registration assertion on Type S-4 containing a preliminary proxy assertion and a preliminary prospectus of VGII, and after the registration assertion is said efficient, VGII will mail a definitive proxy assertion/prospectus regarding the proposed enterprise mixture to its shareholders. This press launch doesn’t include all the knowledge that ought to be thought of regarding the proposed enterprise mixture and isn’t meant to kind the idea of any funding choice or every other choice in respect of the enterprise mixture. VGII’s shareholders and different individuals are suggested to learn, when obtainable, the preliminary proxy assertion/prospectus and the amendments thereto and the definitive proxy assertion/prospectus and different paperwork filed in reference to the proposed enterprise mixture, as these supplies will include vital details about Grove, VGII and the proposed enterprise mixture. When obtainable, the definitive proxy assertion/prospectus and different related supplies for the proposed enterprise mixture will probably be mailed to shareholders of VGII as of a report date to be established for voting on the proposed enterprise mixture. Such shareholders may also be capable of acquire copies of the preliminary proxy assertion/prospectus, the definitive proxy assertion/prospectus and different paperwork filed with the SEC, with out cost, as soon as obtainable, on the SEC’s web site at, or by directing a request to Virgin Acquisition Corp. II, 65 Bleecker Avenue, sixth Flooring, New York, New York 10012.

No Supply or Solicitation

This press launch shall not represent a proposal to promote or the solicitation of a proposal to purchase any securities, or a solicitation of any vote or approval, nor shall there be any sale of those securities in any state or jurisdiction through which such provide, solicitation or sale could be illegal previous to registration or qualification beneath the securities legal guidelines of any such state or jurisdiction.

Contributors within the Solicitation

VGII, Grove and their respective administrators, govt officers, different members of administration, and workers, beneath SEC guidelines, could also be deemed to be contributors within the solicitation of proxies of VGII’s shareholders in reference to the proposed enterprise mixture. Info relating to the individuals who might, beneath SEC guidelines, be deemed contributors within the solicitation of VGII’s shareholders in reference to the proposed enterprise mixture will probably be set forth in VGII’s registration assertion on Type S-4, together with a proxy assertion/prospectus, when it’s filed with the SEC. Buyers and safety holders might acquire extra detailed info relating to the names and pursuits within the proposed enterprise mixture of VGII’s administrators and officers in VGII’s filings with the SEC and such info may also be within the registration assertion to be filed with the SEC by VGII, which can embody the proxy assertion / prospectus of VGII for the proposed enterprise mixture.

Warning Regarding Ahead-Wanting Statements

This press launch accommodates forward-looking statements inside the which means of Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Alternate Act of 1934, as amended, together with statements relating to our or our administration staff’s expectations, hopes, beliefs, intentions, plans, prospects or methods relating to the long run, together with attainable enterprise combos, income development and monetary efficiency, product growth and companies. Any statements contained herein that aren’t statements of historic reality could also be deemed to be forward-looking statements. As well as, any statements that confer with projections, forecasts or different characterizations of future occasions or circumstances, together with any underlying assumptions, are forward-looking statements. The phrases “anticipate,” “consider,” “proceed,” “may,” “estimate,” “count on,” “intends,” “might,” “may,” “plan,” “attainable,” “potential,” “predict,” “venture,” “ought to,” “would” and related expressions might determine forward-looking statements, however the absence of those phrases doesn’t imply {that a} assertion just isn’t forward-looking. The forward-looking statements contained on this press launch are based mostly on our present expectations and beliefs made by the administration of VGII and Grove in mild of their respective expertise and their notion of historic traits, present situations and anticipated future developments and their potential results on VGII and Grove in addition to different components they consider are applicable within the circumstances. There might be no assurance that future developments affecting VGII or Grove will probably be people who we’ve got anticipated. These forward-looking statements contain various dangers, uncertainties (a few of that are past the management of the events) or different assumptions that will trigger precise outcomes or efficiency to be materially totally different from these expressed or implied by these forward-looking statements, together with that the VGII stockholders will approve the transaction, regulatory approvals, product and repair acceptance, and that, Grove may have enough capital upon the approval of the transaction to function as anticipated. Ought to a number of of those dangers or uncertainties materialize, or ought to any of our assumptions show incorrect, precise outcomes might fluctuate in materials respects from these projected in these forward-looking statements. Further components that would trigger precise outcomes to vary are mentioned beneath the heading “Danger Elements” and in different sections of VGII’s filings with the SEC, and in VGII’s present and periodic reviews filed or furnished now and again with the SEC. All forward-looking statements on this press launch are made as of the date hereof, based mostly on info obtainable to VGII and Grove as of the date hereof, and VGII and Grove assume no obligation to replace any forward-looking assertion, whether or not on account of new info, future occasions or in any other case, besides as could also be required beneath relevant securities legal guidelines.

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