Hilton Prepares for New Period of Journey with Plans to Double France Portfolio

  • Hilton expects to open greater than 20 new lodges in France within the subsequent few years
  • Openings in Paris, Lyon, Excursions and Le Havre within the final 12 months have set the bottom for an formidable growth technique
  • Now, Hilton is capitalising on easing journey restrictions with plans to open in new French locations, assembly anticipated improve in demand

FRANCE – With journey restrictions persevering with to ease throughout France and confidence within the journey market rising, Hilton (NYSE: HLT) is getting ready for an incoming wave of travellers with a decided development technique for the nation. In addition to persevering with to open extra lodges in Paris, Hilton is rising its concentrate on main resort locations and provincial cities and cities with a growth pipeline that may double the lodge group’s presence nationwide.

Patrick Fitzgibbon, senior vp, growth, EMEA, Hilton, mentioned, “Within the final 12 months, regardless of difficult market circumstances, Hilton opened six lodges in France, starting from thrilling model entries like Cover by Hilton Paris Trocadero to openings in new regional markets, comparable to Hilton Backyard Inn Excursions Centre and Hampton by Hilton Excursions Centre. Because the journey market continues to get well, we’re planning to speed up that development with a growth technique that may see our portfolio greater than double within the subsequent few years. Whereas France is already one in every of Hilton’s strongest European markets, this technique will additional increase our French portfolio throughout quite a lot of manufacturers.”

“Throughout Europe, as we increase, we plan to open greater than 60 lodges by the top of the 12 months, whereas longer-term growth will see 237 lodges added to our European portfolio.1 We’re assured within the journey market’s restoration following a tumultuous two years and are effectively poised to make the most of the rising confidence in journey by increasing our footprint with a various vary of properties.”

Regardless of being a difficult time for the {industry}, Hilton’s European growth efforts have proven sturdy resilience, rising from round 450 lodges in the beginning of 2020 to virtually 500 lodges by the top of 2021. Hilton at the moment has 19 buying and selling properties in France and, globally, ended 2021 with greater than 6,800 lodges in 122 nations and territories, with a growth pipeline of two,668 lodges, half of that are already beneath development.

Hilton’s life-style and assortment manufacturers have virtually doubled their presence in Europe over the previous three years, launching in resort places and main cities. Hilton welcomed new lodges from manufacturers comparable to Cover by Hilton and Tapestry Assortment by Hilton, with each manufacturers making their debut in Paris final 12 months. Cover by Hilton Paris Trocadero, which opened in Could final 12 months, is situated in Paris’ 16th arrondissement and overlooks the Parisian skyline, together with the Eiffel Tower, from its roof terrace. A celebration of its native neighbourhood, the lodge’s design attracts inspiration from Trocadero’s historical past and, with the supply of complimentary Cover bikes, encourages its friends to discover town. Lodge Camille Paris Gare de Lyon, Tapestry Assortment by Hilton, within the 12th arrondissement, opened in September only a five-minute stroll from Gare de Lyon station and provides a tranquil respite from town, with a glass-roofed atrium and chic décor all through.

Hilton plans to proceed its growth of life-style and assortment manufacturers in France, with plans already underway to open Le Belgrand Lodge Paris Champs Elysees, Tapestry Assortment by Hilton within the coming months, in addition to new lodges in Dijon and Hyères. Ripe for conversions, which accounted for greater than 30 p.c of openings in 2021, Tapestry Assortment by Hilton, together with Curio Assortment by Hilton, permit house owners of distinctive lodges to profit from entry to Hilton’s highly effective industrial engines and award-winning visitor loyalty program whereas nonetheless sustaining their particular person identities.

In addition to a concerted effort to introduce a few of Hilton’s newer manufacturers to the European market, the group additionally plans to open virtually 130 lodges beneath its Hampton by Hilton and Hilton Backyard Inn manufacturers. In France alone, virtually half of all pipeline lodges are beneath these manufacturers and, with 23 European openings final 12 months together with lodges in Excursions and Le Havre, Hilton’s centered service manufacturers current a singular alternative for house owners to maximise returns based mostly on a well-developed regionally applicable prototype and an industry-leading working mannequin.

As Hilton strikes ahead by 2022, there’s a clear indication that journey is on the forefront of each shoppers’ and enterprise executives’ minds. With upcoming openings situated close to main enterprise hubs, comparable to Hilton Rome Eur La Lama, and up to date openings like Doubletree by Hilton Lyon Eurexpo, Hilton is demonstrating a present of religion within the restoration of the company journey sector, bolstered by options together with carbon-neutral enterprise conferences and EventReady Hybrid Options, permitting professionals to satisfy seamlessly each in-person and remotely. Whereas initially restoration was spearheaded by leisure journey, occasions comparable to MIPIM are a transparent instance of the {industry}’s need to return to enterprise journey, a section that Hilton is well-positioned to seize.

Hotly anticipated upcoming lodge openings embody:

  • Le Belgrand Lodge Paris Champs Elysees, Tapestry Assortment by Hilton – Constructing on Hilton’s already spectacular Parisian portfolio, Tapestry Assortment by Hilton is ready to introduce its second lodge within the capital within the coming months.
  • Hilton Paris Eiffel Tower – Positioned within the shadow of the Eiffel Tower on Avenue de Saxe, Hilton Paris Eiffel Tower would be the fourth lodge in Paris beneath its flagship Hilton Lodges and Resorts model.
  • Le Hameau des Pesquiers Ecolodge, Curio Assortment by Hilton – Opening later this 12 months, Le Hameau des Pesquiers Ecolodge, Curio Assortment by Hilton, can be Hilton’s first lodge in Hyères and can profit from direct entry to the realm’s beautiful sandy seashores.
  • Conrad Chia Laguna Sardinia – At the moment scheduled to open mid-April this 12 months, Conrad Lodges and Resorts will make its Italian debut with a spectacular resort property. The luxurious lodge model is predicted to double its portfolio in Europe, Center East and Africa within the coming years.
  • Hilton Mallorca Galatzo – Opening this summer season, Hilton Mallorca Galatzo comes as a part of a marked enlargement of Hilton’s lodges on islands within the Mediterranean Sea. With three swimming swimming pools, two pool bars and in depth wellness services, this lodge is proof of Hilton’s dedication to delivering unbelievable resort properties in addition to high quality metropolis lodges.

1 European figures embody Turkey, Israel, UK and Eire.

About Hilton

Hilton (NYSE: HLT) is a number one world hospitality firm with a portfolio of 18 world-class manufacturers comprising greater than 6,800 properties and greater than 1 million rooms, in 122 nations and territories. Devoted to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed greater than 3 billion friends in its greater than 100-year historical past, earned a prime spot on the 2021 World”s Greatest Workplaces record and been acknowledged as a worldwide chief on the Dow Jones Sustainability Indices for 5 consecutive years. In 2021, along with opening multiple lodge a day, Hilton launched a number of industry-leading know-how enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the power to e book confirmed connecting rooms. By means of the award-winning visitor loyalty program Hilton Honors, the practically 128 million members who e book instantly with Hilton can earn Factors for lodge stays and experiences cash can”t purchase. With the free Hilton Honors app, friends can e book their keep, choose their room, test in, unlock their door with a Digital Key and take a look at, all from their smartphone. Go to for extra data, and join with Hilton on Fb, Twitter, LinkedIn, Instagram and YouTube.

Jake Woodley
Supervisor, Company & Shopper Communications
+44 (07468 411501)

Related Articles

Back to top button