Inside Outline Solidifies C-Suite With New Hires Amidst Huge Retail Growth

CHICAGO–(BUSINESS WIRE)–Inside Outline, the digitally native and vertically built-in customizable furnishings model, proclaims as we speak the addition of Bahniman Hazarika as Chief Monetary Officer, William Savage as Chief Provide Chain Officer, and Chris Travers as Chief Enterprise Officer and Basic Counsel. With confirmed observe data of constructing high-growth corporations, Hazarika, Travers, and Savage spherical out the C-Suite at a core second in Inside Outline’s large 200% retail enlargement and development plans of 30+ shops slated for the rest of 2022.

Bahniman Hazarika

Bahniman Hazarika, the brand new Chief Monetary Officer at Inside Outline, beforehand held positions at main corporations resembling The House Depot, Ernst & Younger, Grey Ghost Ventures, and Wachovia Securities. Previous to Inside Outline, Hazarika was the Finance Director/Enterprise Unit CFO at The House Depot the place he owned and managed the P&Ls for,,, and HD House (House Depot’s House Furnishings Enterprise). With expertise in company finance, enterprise capital, administration consulting and funding banking and a demonstrated observe file of constructing high-growth corporations within the US, Asia, and Sub-Saharan Africa, Hazarika’s strategic finance expertise proves his skills in capital elevating, investor relations, company improvement, danger administration, and controllership in addition to analyzing the corporate’s monetary strengths and weaknesses and managing its monetary well being.

Hazarika states, “I’m excited to convey my earlier expertise to this rising model as we discover new areas of alternative and propel into numerous markets along with new house furnishing classes. Throughout this formative period for Inside Outline, I’m honored to be part of their ongoing evolution.”

Hazarika might be overseeing Inside Outline’s monetary methods and optimizing the manufacturers’ monetary efficiency together with analyzing the strengths and weaknesses and managing monetary well being by way of the exponential development of the model into new markets and cross-categories.

William Savage

William Savage, the brand new Chief Provide Chain Officer, has spectacular credentials within the provide chain trade with accelerating income and reaching worthwhile development by way of enterprise mannequin innovation and velocity. He held the position as Government Vice President, Chief World Provide Chain Officer at Pier 1 the place he established a world class sourcing group to obtain $1bn in imported items, whereas re-engineering the worth chain to create elevated buyer worth. As well as, he rationalized and strengthened distribution networks to assist quick and profitable development in e-commerce assembly calls for of shoppers throughout the latest pandemic. Previous to Pier 1, Savage held positions at globally acknowledged manufacturers together with Walmart, Sears, and Tesco.

Savage says, “As [Interior Define] grows, we need to problem each aspect of the provision chain to maneuver quicker. Sourcing from nearer to house and holding extra stock will definitely enable us to shorten lead instances. On the similar time investing in expertise that provides better visibility to the place our stock is will enable us to handle merchandise extra effectively by way of the provision chain journey.”

Savage will work carefully with the provision chain administration group to navigate by way of the end-to-end provide chain technique together with manufacturing, planning, procuring, and distribution of merchandise as Inside Outline works to develop its class choices to turn out to be an entire house useful resource.

Chris Travers

Chris Travers joins Inside Outline because the Chief Enterprise Officer/Basic Counsel to assist the enterprise development whereas sustaining the corporate’s core values. With sturdy expertise as Basic Counsel & Chief Enterprise Officer at Bonobos and VP and COO, Digital Shopper Manufacturers, at Walmart eCommerce, Travers has a background that ready him for the intensive enlargement and development of Inside Outline within the close to future. Previous to this, Travers labored at White & Case and Mayer Brown.

Travers might be liable for all operational features of the corporate’s company and enterprise actions in addition to offering strategic enterprise options to conflicts that will come up. In his new place, Travers might be spearheading development for the model to extend market share and revenue by way of Inside Outline’s omni-channel presence.

Travers says, “I’m thrilled to come back on board at a vital second in Inside Outline’s development to make sure that the model is aligned in methods to assist advance the enterprise. I’m wanting ahead to serving to see by way of the intricacies of this ever-evolving firm over time.”

The Full C-Suite

“We’re bringing on seasoned veterans to additional gasoline our high-growth section and margin enlargement whereas investing in key strategic initiatives to make sure that we additional differentiate Inside Outline’s place, over time,” says Antonio Nieves, CEO.

The three new hires enhance the management group to seven as they mix alongside Antonio Nieves (CEO), Catherine Colwell (now Chief Expertise Officer), Jill John (Chief Buyer Officer), Christina Holland (Chief Product Officer), and Casey Darnell (VP of Individuals).

Because the CEO, Antonio Nieves is liable for managing Inside Outline’s total operations and steering the strategic course and enterprise methods that align with the corporate’s long- and short-term objectives. Previous to Inside Outline, Nieves was the CEO of ModCloth, COO & CFO at Bonobos and held positions at Logitech, Gilead Sciences, Blue Coat Methods, and Johnson & Johnson.

Catherine Colwell, former VP of Product & Know-how, now Chief Expertise Officer, oversees how expertise serves the shopper and design professional’s expertise. By means of the end-to-end buyer journey, from model discovery by way of post-delivery, Catherine drives deliberate and disciplined design and supply of outstanding expertise experiences. As well as, she is liable for rising the model’s understanding of the shopper expertise with using analysis, information, and strategic imaginative and prescient in addition to managing all digital and information processes, companies, and merchandise. Previous to Inside Outline, Colwell was the Senior Director, Product Administration & Design/UX at Framebridge and held posts at Enormous, Basic Meeting, Marriage ceremony Wire, and Accenture.

Because the Chief Buyer Officer, Jill John’s position facilities round establishing the voice and visible id of the model by creating a real, unparalleled reference to shoppers by way of an built-in method with the shopper on the middle of the decision-making course of. With over 20+ years of expertise within the luxurious house class, John has a confirmed observe file for driving development and innovation alongside the shopper journey. Previous to becoming a member of Inside Outline, John was the SVP of Buyer Expertise and Model Advertising at Serena & Lily and Director of Gross sales and Enterprise Improvement at Williams-Sonoma Inc.

Christina Holland, Chief Product Officer, oversees product merchandising, product design, visible merchandising, and net merchandising for the model. Earlier than becoming a member of Inside Outline, Holland was the VP, Head of Merchandising for Serena & Lily and VP, Textiles for Restoration {Hardware}. Beforehand she held positions at Levi Strauss & Co., Disney, Nike, and Hole Inc.

Casey Darnell, VP of Individuals, is liable for expertise acquisition, coaching and improvement, worker engagement, and HR, in addition to implementing methods to diversify the expertise pool and create strategic initiatives round folks tradition together with the implementation of range coaching in addition to advantages like month-to-month psychological well being days. Darnell beforehand was the Head of HR at Tradition Studio and Individuals Lead (HR Enterprise Companion) at Thoughtworks.

Retail Growth Information

With the brand new hires, Inside Outline’s C-Suite is now full with a mixture of skilled and established professionals outfitted with the information to help the model amongst an enormous and fast retail enlargement plan to over 30+ brick-and-mortar retailer openings slated for the rest of 2022. The brand new areas, referred to as “Inside Outline Studios,” could have a mean of three,500-8,000 sq. toes and showcase over 80% of their present product assortment on the ground in addition to make room for development throughout new product classes.

This aggressive enlargement comes after an enormous 12 months for Inside Outline in 2021, as they had been not too long ago acknowledged in The Lead’s Foremost 50 Listing: The Annual Energy Listing of Excessive-Progress DTC Manufacturers which can be reinventing and redefining the way forward for vogue, retail, and shopper. Inside Outline considerably grew the product assortment in 2021, rising the product classes by 4x with related development plans for 2022. The cornerstone of Inside Outline’s enterprise is the depth of customization they provide throughout all of their upholstered sofas, sectionals, chairs, and ottomans, together with 1000’s of various choices to design a one-of-a-kind piece from 125+ materials, 20+ leg choices, a number of lengths and depths, and cushion fills all at inexpensive value factors. Along with their made-to-order choices, Inside Outline has expanded into over 10 new classes to construct out the lounge, eating room, and residential places of work to assist clients create a complete area that’s uniquely theirs. Inside Outline will proceed to construct out the life-style section into 2022 with an aggressive roadmap of merchandise together with a brand new bed room assortment.

The Inside Outline Studios characteristic an evolutionary retail idea offering clients with a seamless house planning and purchasing expertise from begin to end. With clients on the middle of the omnichannel technique, Inside Outline supplies a seamless consumer expertise from on-line to offline and ranked first place with the best e-commerce merchandising index in Cylindo’s Prime 100 U.S. Furnishings Retailers report. On the brick-and-mortar stage, the up to date customization middle provides every part to assist create a one-of-a-kind piece together with a whole lot of cloth and rug swatches, leg samples, in addition to a curated assortment of house equipment together with tables, desks, lighting, and decor. Inside Outline is revolutionizing the standard retail mannequin because the buyer can work with an Inside Outline Design Professional, complimentary for each buyer, on-line and seamlessly translate the identical data to in-store Design Specialists, and vice versa.

Along with prioritizing the e-commerce expertise for purchasers, Inside Outline applied numerous strategic initiatives to advertise and elevate their inner staff. The model is proud to have the ability to pay their Design Specialists with beginning salaries a lot larger above different related retail positions and equip staff with the right instruments for optimum productiveness and profession development by way of a wide range of administration practices.

Inside Outline focuses on the complete worker expertise inside work, and out of doors of labor, by offering coaching from teaching and administration expertise to meditation and monetary wellness to make sure that their staff know they’re a people-first model. Inside Outline continues to advertise and attempt for range within the office and experiences that almost 80% are feminine administrators and above and 73% feminine group members. Inside Outline encourages promotions from inside and helps staff by way of profession mapping for optimum profession development in addition to offering managers with a coaching curriculum to make sure a supportive and constant worker improvement expertise.

To study extra about Hazarika, join with him on LinkedIn.

To study extra about Savage, join with him on LinkedIn.

To study extra about Travers, join with him on LinkedIn.

To study extra about Inside Outline, schedule an appointment with a Design Professional.


Digitally native and vertically built-in model, Inside Outline, provides probably the most compelling and in-depth customized furnishings expertise within the trade. Inside Outline’s distinctive, made-to-order manufacturing method permits customization throughout configuration, measurement, cushion fill, leg type, and cloth and leather-based upholstery together with Oeko-Tex© Normal Licensed, efficiency and kid- and pet-friendly choices. Every product is designed by you to be uniquely yours for the area you reside in. Inside Outline’s omnichannel method permits clients with personalised assist from Design Specialists every step of the way in which, from designing temper boards to providing professional recommendation on cloth and ground plans, to assist convey a design challenge to life. Democratizing customization fuels the Inside Outline imaginative and prescient of offering an expertise like no different for every distinctive dwelling area. Go to Inside Outline in Atlanta, GA, Austin, TX, Boston, MA, Charlotte, NC, Chicago, IL, Dallas, TX, Los Angeles, CA, New York, NY, Philadelphia, PA, San Francisco, CA, Seattle, WA, and Washington, DC.

For extra data on Inside Outline, please go to and comply with Inside Outline on Instagram @interiordefine

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