Maine and Crawford is sourcing interiors from around the globe
For an Instagram-worthy house.
DIY inside design is actually in its heyday. Everybody loves a fastidiously curated house, particularly within the age of Instagram when a shot of your bedside desk can say a lot about you. After spending nearly all of the previous two years caught at dwelling, you probably did some redecorating in lockdown to evoke the sense of a recent surroundings or escaped vicariously by changing into obsessive about content material creators’ areas on social media.
Like style, adorning your private home is a technique to categorical your self. And it feels good to be surrounded by objects which carry you pleasure – plus, the proper contact can flip a not-so-appealing sharehouse into a house you’re feeling pleased with.
For extra inside inspiration, try our Life vertical.
Brothers David and Troy Howie share a ardour for fashion and design and, in 2017, determined to launch their very own enterprise to offer on-trend but reasonably priced homewares, tableware, and decor to like-minded folks. And so Maine and Crawford was born – a platform providing fashionable, sensible and reasonably priced items for Australian properties.
“The story of Maine and Crawford is firstly a household story,” says Freddy Conte, Enterprise Growth Supervisor behind Maine and Crawford’s dad or mum firm, ACP Group, as he talks us by means of the corporate’s beginnings.
What started as a humble homewares enterprise has grown exponentially since Maine and Crawford joined forces with ACP Group. “We began initially with a pair hundred strains and now we have now over 3,000 merchandise in our catalogue, able to ship. It has been fairly a trip,” he says.
“These days, individuals are focusing an increasing number of on their dwelling inside and exhibiting it off on social media. It’s a brand new means of speaking your character.” With choices for a variety of budgets and kinds, Maine and Crawford’s providing is huge and numerous but thoughtfully chosen.
“We now have a longtime shopping for workforce which have the most effective eyes for designs and merchandise. They normally journey 5 to 6 occasions a yr across the globe and choose each single line, dealing immediately with producers and designers,” explains Freddy.
“The final couple of years have been fairly a problem on the travelling entrance however we have now put programs in place to have the ability to talk and collaborate with each our key suppliers and new contacts.”
Not solely does Maine and Crawford search gadgets that look good, but it surely’s vital its catalogue is stuffed with well-made merchandise which can be purposeful and stand the take a look at of time. “Our merchandise have to {photograph} properly, be tremendous well-made and offer you a great vibe from the get-go,” says Freddy. “We intention to ethically supply pure, handmade merchandise which can be made underneath the most effective circumstances doable.”
Whereas Maine and Crawford operates on-line for an accessible, environment friendly buying expertise, in the case of homewares it’s possible you’ll desire to buy in particular person to gauge how one thing will go well with your private home.
And from April 9 to 12, inside design fanatics can have the prospect to just do that when Maine and Crawford reveals at Reed Present Gala’s at ICC in Sydney to showcase its newest product choice and reply all of your questions.
“This yr, we’re so thrilled to showcase our model new 144m2 sales space,” Freddy tells us. “It has been designed and created to offer house and visibility to all of the themes. Prospects will be capable of have one-on-one time with our workforce to supply that subsequent degree of service that we’re so proud to have.”
To find extra about Reed Present Gala’s, a premium commerce occasion for retailers, designers and stylists, head right here.
