POTTERY BARN KIDS, POTTERY BARN TEEN, AND WEST ELM KIDS LAUNCH NEW COLLABORATION WITH INTERIOR DESIGNER, SARAH SHERMAN SAMUEL
SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Youngsters, Pottery Barn Teen, and West Elm Youngsters, portfolio manufacturers of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable residence retailer, right now announce new collections for teenagers and youths as a part of a collaboration with famend inside designer, Sarah Sherman Samuel. The brand new multi-brand collaboration is Samuel’s first and solely residence furnishings partnership within the youngsters’s residence furnishings market. Every bit throughout the co-branded collections was thoughtfully designed to embody Samuel’s whimsical but fashionable aesthetic with the industry-leading security, sustainability and craftsmanship requirements of the West Elm Youngsters, Pottery Barn Youngsters and Pottery Barn Teen manufacturers. The collections can be found now and embody furnishings, equipment and textiles designed to develop with your loved ones.
“Landscapes and the delicate shapes present in nature impressed each the design silhouettes and considerate supplies for this collaboration,” mentioned Allison Spampanato, Senior Vice President of Product Growth, Pottery Barn Youngsters and Pottery Barn Teen. “Pottery Barn Youngsters and Pottery Barn Teen have a deeply rooted dedication to designing items which might be higher for individuals and the planet. The gathering contains natural cotton, GREENGUARD gold licensed furnishings and helps accountable forest administration utilizing FSC-certified wooden.”
“We had a lot enjoyable partnering with Sarah to convey her designs to life,” mentioned Jeffrey Hannoosh, Senior Vice President of Product Growth, West Elm. “The intensive breadth of merchandise, elevated and playful materiality, and considerate particulars on this assortment replicate Sarah’s imaginative and prescient and spotlight West Elm’s dedication to ahead design for all ages.”
Samuel drew inspiration for the collaboration from the 2 locations she has referred to as residence when designing each bit within the assortment: the desert and the forest. These two settings are utilized in juxtaposition, leading to textural, summary items in distinctive shapes and colours. Samuel was additionally impressed by her personal expertise as a mom, using the colour palettes from her personal youngsters’s bedrooms in items just like the sand-toned bunk mattress. The imaginative assortment is rooted in references to nature which might be playful but subtle, so each bit can develop with the kid or teen. Geometric patterns, curved traces, and hand-drawn scallop detailing, seen within the furnishings and textiles, seem delicate and welcoming to the attention. Every design was thoughtfully crafted to present youngsters and youths the chance to combine and match for an area that’s each suave and fashionable.
“Partnering with Pottery Barn Youngsters, Pottery Barn Teen and West Elm Youngsters on my first youngsters’s residence furnishings assortment is a particular second for me, particularly as a mom,” mentioned Sarah Sherman Samuel. “This collaboration is near my coronary heart, deeply impressed by my very own youngsters, private sense of awe for nature and love of texture and form.”
To be taught extra in regards to the assortment, go to www.potterybarnkids.com/sarahshermansamuel, www.potterybarnteen.com/sarahshermansamuel and www.westelmkids.com/sarahshermansamuel. Be a part of the dialog on social media with @potterybarnkids, @potterybarnteen, @westelmkids and @sarahshermansamuel.
ABOUT POTTERY BARN KIDS
Launched in 1999, Pottery Barn Youngsters provides unique residence furnishings accessible on-line and in shops globally to create kid-friendly, eco-conscious, trendy, and modern areas. Pottery Barn Youngsters’ mission is to convey the utmost in high quality design, sustainability, and security into each household’s residence. Merchandise are rigorously examined to satisfy the very best youngster security requirements and are expertly crafted from one of the best supplies to final past the childhood years. Pottery Barn Youngsters is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that gives members unique advantages throughout the household of manufacturers.
ABOUT POTTERY BARN TEEN
Launched in 2003, Pottery Barn Teen provides residence furnishings and options to create areas that replicate who teenagers are and the way they stay. Accessible on-line and in shops globally, Pottery Barn Teen brings one of the best in high quality design with a deal with eco-friendly and sustainable supplies which have a low affect on the surroundings. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s providing of dorm furnishings and necessities with the identical high quality and dedication to fashion. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that gives members unique advantages throughout the household of manufacturers.
ABOUT WEST ELM KIDS
Born in Brooklyn in 2002, West Elm is a world design firm devoted to remodeling individuals’s lives and areas via creativity, fashion, and function. West Elm Youngsters debuted in 2021. It introduces the model’s authentic, fashionable designs and ‘Good Design’ method to an array of GREENGUARD, Honest Commerce Licensed™, and 100% natural cotton merchandise. West Elm Youngsters right now options greater than 2,000 merchandise for child, youngsters, and youths. West Elm is part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digital-first, design-led and sustainable residence retailer, and participates in The Key Rewards, a free-to-join loyalty program that gives members unique advantages throughout the fleet of best-in-class manufacturers.
ABOUT SARAH SHERMAN SAMUEL
Sarah Sherman Samuel is a multidisciplinary designer with a celeb clientele, who splits her time between Los Angeles, California and Grand Rapids, Michigan. Her holistic design method spans interiors, textiles, furnishings and ornamental arts. Sarah is understood for effortlessly combining types to create distinctive areas which might be relaxed however edited and fashionable however heat. Her work has been featured on the covers of Architectural Digest, Domino Journal, Dwelling and so on., and Sundown Journal in addition to within the pages of Elle Ornament, Dwell Journal, Conventional Dwelling and Inside Design Journal. Deeply impressed by the pure world, Sarah seems to be to nature’s juxtaposition of materiality, sample, texture, and patina to encourage a grounded but natural feeling within the areas she designs. Her work follows a wabi-sabi method, discovering authenticity within the surprising and heat within the imperfect. She believes {that a} residence ought to be a real reflection of its inhabitants, a sanctuary whose story will unfold alongside its house owners. To assist anchor that story, Sarah takes a really complete method, touching each ingredient of designing an area. From siting a new-build to textile design, restoring the bones of a 200-year-old relic to bespoke furnishings design, customized built-ins to wallpaper designs, Sarah takes a holistic method to serving to her purchasers create their residence’s story. She applies an identical narrative philosophy to her business initiatives. The result’s a design ethos that feels purposeful but uncontrived, uncooked but polished, structured but whimsical, very like nature itself. The SSS Design studio was based in Los Angeles in 2014 and is at the moment nestled within the woods of West Michigan with purchasers throughout the US.
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