Sketch inside designer launches H&M HOME collaboration

The designer behind the Instagram-friendly pink London restaurant Sketch has launched a brand new collaboration with H&M HOME.

India Mahdavi, the Iranian-born, Paris-based designer has introduced her love of color to the high-street model with a curated assortment of ceramics and textiles.

Kitchen crockery contains lilac stoneware mugs, bubblegum pink bowls, coral earthenware pitchers and apple-green vases.

Mushy furnishings embrace checked cushion covers, placemats and a set of gloriously vibrant merino wool blankets and a big rug which might be assured to inject a welcome pop of color into any residing area.

A choice of plates from the brand new India Mahdavi H&M HOME assortment


Mahdavi developed the gathering from a craftsmanship perspective, utilising artisanal data to create the vary.

She stated: “I designed this assortment by first figuring out European producers among the many H&M HOME suppliers and with whom there was an understanding of widespread values.

“With this assortment, H&M HOME has supplied me the chance to unfold a joyful palette of colors on a global scale.”

India Mahdavi with a rainbow plate from the gathering


Described because the “virtuoso of color” by the New Yorker, Mahdavi is synonymous with shiny hues, stating in a 2017 interview that she likes it “when colors swear at one another.”

Describing herself as like a chameleon – “I take in and perceive and adapt” – the architect and inside designer has beforehand designed a cat-shaped couch for Japanese creator Haruki Murakami, the Marie Antoinette-inspired pistachio and lattice-covered Ladurée cafes, a RED Valentino retailer in London’s Sloane Road, and the hit inside of London’s Sketch restaurant.

“I don’t wish to sound like I’m boasting, however I modified the way in which individuals thought of pink,” she stated of her influential design.

Evelina Kravaev-Söderberg, head of design and artistic at H&M HOME, stated of the brand new assortment: “India Mahdavi is the well-thought-of designer in bringing pleasure, optimism and color to the world of interiors.

“We wished to create a poetic and contemplative assortment, specializing in crafted high quality and joyful colors, and we are able to’t wait to introduce our clients to India’s impeccable sense of color and design aesthetics.”

Costs start at £12.99 for a small stoneware plate or mug and can be found for buy on-line and in choose shops from 28 April.

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