These Indian dwelling decor startups are revolutionising the inside design area

Who would not need their dwelling to look good and alluring? In some ways, the COVID-19 pandemic helped us reconnect with our houses and made dwelling decor a necessary a part of life, due to rising disposable earnings.

These days, folks wish to make their houses welcoming, vigorous, and interesting as they’ve actually change into havens.

In line with an IMARC report, the worldwide dwelling décor market was valued at $682 billion in 2021, and is anticipated to achieve $898.3 billion by 2027, rising at a CAGR of 4.8 p.c between 2022-2027.

Whereas many high-end manufacturers have been working on this area for many years, many Indian dwelling décor startups at the moment are offering revolutionary, reasonably priced, and high-quality options to cater to middle-class houses.

YourStory has put collectively a listing of startups that may assist make over your house with their handcrafted and high quality merchandise.

The Yellow Dwelling

Based in 2017 by Abhinayah Sundaramoorthy and Nandakumar Lakshmanan, Bengaluru-based The Yellow Dwelling makes vibrant and vivid dwelling furnishings from sustainable supplies and moral procedures.

The up to date dwelling furnishing model’s merchandise are retailed all through India and overseas by way of ecommerce websites, together with Amazon, Myntra, and Pepperfry, and its web site and bodily shops.

The startup operates throughout three states in India, a warehouse in Tamil Nadu, two retail shops and an expertise centre in Bengaluru, and a franchise retailer in Hyderabad.

By 2025, it goals to open 20 extra shops in India and foray into worldwide markets.

“Our product vary is grouped beneath the classes of residing, eating, bedding, and residential décor. Below this, we’ve got curtains, cushions, desk linen, placemats, flat sheets, fitted sheets, quilts, throws, and an array of dwelling décor merchandise — starting from woven grass and macrame to picket curios and ceramics,” explains Abhinaya.

“At The Yellow Dwelling, performance meets aesthetics, so all the colors we use for printing and dyeing meet the best security requirements (OEKO-TEX). No dangerous chemical compounds are used. Our merchandise are protected for the pores and skin of our craftsmen and clients. Our merchandise are additionally utterly made in India,” says Nandakumar.

Classic Vistara

Based in 2019 by Arpita Sahu, Bhubaneswar-based Classic Vistara is an artisanal dwelling décor model that makes an intensive assortment of furnishings, attire, and residential décor, together with coasters, wall decor, wall plates, trays, and extra.

The startup presents handcrafted and painted by hand merchandise, typically taking days to supply a completed piece. It claims the wooden and medium-density fibreboard (MDF) is sourced from Saharanpur, Uttar Pradesh.

Classic Vistara offers has a large product vary in varied artwork types, together with Madhubani, Kalamkari, Pattachitra, and extra. Its merchandise can be found worldwide additionally by way of its ecommerce retailer.

“Once I got here again to Odisha after just a few stints exterior, I realised there’s immense expertise in my homeland, with Pattachitra being one of the vital stunning and complex detailed artwork types,” says Arpita.

He provides, “I all the time had a inventive aspect to me, which was left unexplored. So, I jumped on the first alternative of beginning a inventive enterprise after I found the immense scope of our Indian folks artwork types.”

City House

Based by Radhika Koolwal in 2018, Ahmedabad-based dwelling decor and furnishing model City House presents merchandise, together with cushions, comforters, bedspreads, quilts, desk linens, cushion covers, and curtains, at reasonably priced costs.

The startup operates on the B2C mannequin as a consumer-facing model and in addition manufactures for white-label manufacturers. Merchandise can be found on ecommerce channels, together with Myntra, Amazon, Pepperfry, Ajio, Flipkart, and its web site, amongst others.

Pine Cone

Based by Nikita Gupta in 2020, New Delhi-based Pine Cone makes craft-based dwelling décor. It operates as a direct-to-consumer (D2C) enterprise, primarily by way of Instagram shops. It additionally sells by way of offline shops in Hyderabad and Delhi.

“The thought of a gradual and sustainable life got here into existence as folks spent extra time at dwelling and it mirrored in a short time on manufacturers and companies. This gave me a cue to prepone my concept of working with crafts in India,” Nikita says.

Pine Cone hires artisans from completely different components of India, together with Himachal Pradesh, Assam, Manipur, the Northeast, and Jammu.

The startup claims that round 90 p.c of its artisans are ladies from distant components of India.

“We have now shut to fifteen to 18 artisans who work beneath us straight. These artisans are a part of clusters within the villages that prepare collectively and work collectively. So we’ve got entry to many extra artisans,” she explains.


Based in 2020 by Nidhey Pan and Neeti Maacker, Rajkot-based InnoDesignsInnoDesigns presents a big selection of contemporary, traditional, and stylish dwelling furnishing and décor choices.

The startup goals to disrupt the market by offering a tech interface the place clients can choose any furnishings design that may be constructed by quite a few listed carpenters and small and medium-scale producers of their locality.

It presents customisation in all features — be it cloth, wooden, or dimension. The platform leverages AI to grasp its clients and assist them select the fitting furnishings.

“InnoDesigns presents a various number of traditional, fashionable, and stylish dwelling furnishings, furnishings, and decor choices. We began as a pure market mannequin. We assist native artisans and producers run their showrooms, They in any other case can not afford big spending on advertising, aren’t capable of cater to the fitting market, and aren’t capable of go to market due to lack of understanding and enormous rivals within the area,” says Nidhey.

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